Over the past few years, communication through social networking sites such as Facebook, MySpace, Twitter, Snapchat, LinkedIn etc has become increasingly popular. According to Smart Insight, there are 2.307 billion social media users in the word, which account for 31% till 2/2016. Due to their popularity, it’s hard to figure out the fallacies in the existing system and design a new and improved framework that can produce better results.
Customers use social networking sites for posts, videos, photographs and many other purposes. However, these social media sites are facing majority of crimes related to security issues due to leakage of passwords or illegal authentications. In other words, existing security techniques have certain deficiencies due to which their reliability in a widely-networked social media is questionable. According to Planet Biometrics, levels of identity theft grew by 57% in 2015 as fraudsters increasingly turned to social media to gather valuable personal data.
In order to save our data from malicious users and other cyber-attack, biometric technology has been implemented to social networking sites. In details, biometrics can be able to reduce significantly security breaches without unjustifiably affecting privacy. Moreover, biometric authentication aids the processes of identifying an individual’s identity, authenticating users and non-refutation in information protection.
Biometric authentication refers to verifying persons based on their physiological and behavioral characteristics such as face, fingerprint, iris, signature, voice, etc. According to IBM in Biometrics Upgrade.com, the password authentication in social media sites will be replaced by biometric system that can identify individuals based on unique biological features. In details, biometrics has been implemented in social networking sites for user login rather than using text passwords, which increases privacy and security without compromising the benefits of information sharing through SNSs. Biometric provides certain schemes for identification of the authenticated and correct users. Using biometric schemes, only the correct user’s entry is allowed through his account. Therefore, this helps to prevent theft from taking the advantages of others account and accessing to personal and private information.
Deploying biometrics helps to increase the level of security of social media platforms. In details, biometric techniques can provide a correct access to personal data thanks to the unique of fingerprints or iris. Moreover, it is absolutely more reliable than password-based authentication because biometric characteristics cannot be lost or forgotten. Moreover, they are difficult to copy, share and require the person being authenticated to be present at the time and point of authentication. Lastly, it is unlikely for a user to repudiate of having accessed the digital content using biometrics. Due to these benefits, biometrics is expected to replace the password of social networking site soon.